The New York Jets have teamed up with Hellmann's mayonnaise, America's #1 mayonnaise brand, to host the Hellmann's Field Goal Challenge during the 2025 season at MetLife Stadium. The winner from each game day will have the opportunity to Kick for Cash at the Jets December 28th game at MetLife Stadium.
The gameday activation debuted during the team's season opener against the Steelers and will run all season long inside the MetLife Stadium Tailgate Zone. The Jets and Hellmann's are bringing fans into the gameday action with the Hellmann's Field Goal Challenge, where fans can try their hand at kicking field goals. Hellmann's mascot Manny Mayo will be available for photo opportunities, while cheering on all participants who take part in the activation.
One lucky fan inside the Tailgate Zone will be picked to attempt the Hellman's Field Goal Challenge live on the Jets Pregame Central Show presented by USVI. The participant will be given the chance to kick a 30-yard field goal, where they can win a Jets swag bag full of exclusive merchandise, a $100 Visa gift card, and tickets for the Jets final home game on Dec. 28 against the Patriots, where they will have an opportunity to Kick for Cash. During halftime of the game - all successful Hellmann's Field Goal Challenge kickers from throughout the season will compete on-field in the Kick for Cash Championship for $100,000.
"There's nothing quite like the opportunity for fans to set foot on the field at MetLife Stadium, line up to attempt a field goal like the pros do, and have the chance to win a $100,000," said Jeff Fernandez, Jets Senior Vice President of Business Development + Ventures. "We are excited to team up with Hellmann's to bring this fun activation to our gameday experience."
In addition to the field goal challenge, all fans will have the ability to sample Hellmann's Disappearing Buffalo Chicken Dip. The Hellmann's Tailgate truck was on-site during the team's season opener (Sept. 7) against the Steelers and will be back in the Tailgate Zone on Oct. 5 against the Cowboys.
"We're so excited to be the Official Mayonnaise Sponsor of the New York Jets this season," said Jessica Grigoriou, SVP of Marketing, Condiments, Unilever North America. "Having the opportunity to be part of Game Day with our Tailgate truck sampling the Disappearing Buffalo Chicken Dip and to host the Field Goal Challenge aims to make game day not only exciting, but also delicious, for football and foodie fans alike."
A local partnership, Hellmann's parent company, Unilever, is headquartered in Hoboken, N.J., just 10 miles away from MetLife Stadium, the home of the New York Jets.
