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Jets Partner with Xbox Kinect, American Heart for Play 60


The New York Jets, Kinect for Xbox 360 and American Heart Association are committed to encouraging children to be active and healthy through Jets Play 60. At the Jets vs. Buffalo Bills game presented by Verizon on November 27th kicking off at 1pm, eleven 6th graders from Florham Park, Madison and Harding, New Jersey will be recognized for their commitment to and involvement in the Jets Play 60 Challenge. In honor of their achievement, the students will lead the players out of the tunnel for introductions and each receive an Xbox 360 console with Kinect. In addition, forty 6th Graders from Summit and Chatham who participated in their own Play 60 Challenge with the American Heart Association have won the opportunity to compete in Play 60 activities on the MetLife Turf Field at the West Plaza, tour the stadium field and attend the game. These forty winners will also receive prizes from Kinect for Xbox 360.

The Jets Play 60 Challenge is a six-week long program created by the NFL and American Heart Association that encourages students to participate in at least 30 minutes of physical activity in school and an additional 30 minutes of physical activity outside of school. This program allows students to track their exercise and progress in fun and engaging ways. The Jets Play 60 Challenge is implemented in schools locally by the American Heart Association with the support of American Dairy Association & Dairy Council, Inc.'s Fuel Up to Play 60 campaign.

WHO: Over 50 6th Graders from Florham Park, Madison, Harding, Summit and Chatham, NJ

WHAT: Kinect for Xbox 360 - Jets Play 60 Partnership and Jets Play 60 Challenge Recognition with the American Heart Association

WHERE: MetLife Stadium

WHEN: November 27, 2011

WHY: Designed to tackle childhood obesity, Jets Play 60 brings together the NFL's long-standing commitment to health and wellness partnering with organizations like American Heart Association.

About Xbox 360:
Xbox 360 is a premier home entertainment and video game system. Thanks to the addition of Kinect, Xbox 360 will forever transform social gaming and entertainment with a whole new way to play — no controller required. Xbox 360 is also home to the best and broadest games as well as one of the world's largest on-demand libraries of music, standard- and high-definition movies, TV shows and digital games, all in one place. The entertainment center of the living room, Xbox 360 blends unbeatable content with a leading social entertainment network of nearly 35 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at

About Microsoft:
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

About The American Heart Association:
The American Heart Association is devoted to saving people from heart disease and stroke – America's No. 1 and No. 3 killers. We team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation's oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or to get involved, call 1-800-AHA-USA1, visit or call any of our offices around the country.

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