The New York Jets announce today that Avocados from Peru is now a partner of the New York Jets. The partnership will provide Avocados from Peru with branding opportunities throughout MetLife Stadium, digitally and at sponsored events, in addition to several unique Avocado themed activations.
“Avocados from Peru will provide a very unique experience for our fans at MetLife Stadium,” said Ian Lasher, New York Jets SVP, Corporate Partnerships. “We enjoy partnering with brands that offer fun and different elements on gameday for our fans to partake in.”
As a partner of the New York Jets, the Jets and Avocados from Peru, will make a record-breaking bowl of guacamole weighing in at over 9,000 pounds before the home opener at MetLife Stadium on September 8th. Through their ripening center, Wakefern will provide whole ripe avocados for the record-breaking bowl. The record will be certified by the World Avocado Association. To help feed the community, The New York Jets intend to donate the large batch of guacamole will be donated to local food banks via Rock and Wrap It Up!
Avocados from Peru will enhance Jets fans’ food experience throughout MetLife Stadium on Thursday, August 29 and on Sunday, September 8. Avocados from Peru will be providing fans with free avocado toppings at all Taco’s Raqueros concessions (MetLife Central, 117, Toyota Club, United Rentals Club, 313) and all (19) FRANKS hot dogs stands throughout the stadium, bringing the AvoDog to MetLife Stadium for the first time.
The agreement incorporates, Avocados from Peru into Jets Cooking School, where season ticket holders and alumni come together to learn the newest tailgate cooking trends from professionals. On August 15, when the Jets took on the Falcons, the Jets Cooking School hosted its first class of the season with an avocado-themed menu at Bin37 within the ShopRite of Greater Morristown with Jets Legend Tony Richardson in attendance. Guests learned avocado infused recipes including, “Jets Guacamole,” and a “Falcon Brunch.”
“We are thrilled to partner with the New York Jets and ShopRite to demo delicious Avocados from Peru,” said Xavier Equihua, CEO and President of the Peruvian Avocado Commission. “This unique event will allow consumers to taste the official guacamole recipe of the New York Jets, made with their favorite superfood, Avocados from Peru.”
Additionally, the Avocados from Peru brand will be integrated into various levels of the fan experience throughout MetLife Stadium during the 2019 season.