Launched in 2006, the Eat Right, Move More campaign is a joint effort between the Jets, the New Jersey Department of Agriculture and the American Dairy Association & Dairy Council, Inc.'s Fuel Up to Play 60 campaign to encourage New Jersey school children to take advantage of healthy foods in their school cafeterias and become more active. The campaign also challenges schools to submit their meal menus to determine the six schools with the most creative meal selections each year. One of the six winning schools will be awarded the grand prize of a $5,000 grant, sponsored in part by the American Dairy Association & Dairy Council, Inc. for a cafeteria makeover and be recognized on field at a Jets home game. Jets Tackle D'Brickashaw Ferguson is featured on posters in every NJ school telling students, "Eating healthy meals helps me play my best. Your school cafeteria has a variety of nutritious foods to keep you going all day long. So let's get up, eat right and move more!"