The Jets participate in the NFL Youth Football Fund's High School Coach of the Week Program. Locally, the Jets' award is given weekly during the season to a coach in the tri-state area who serves the best interests of the game through the teaching of sound football fundamentals, the motivation of young players to achieve, and the promotion of youth football by way of dedication to his community, his school and his student-athletes. High school football reporter Mike Quick of the television show High School Weekly and the New York Jets' Community Relations department select the winner. Each winner is recognized on Tuesday night as well as being awarded $1,000 for his high school's football program from the NFL Youth Football Fund. At the end of the high school football season, a Coach of the Year is selected. The winner of the Coach of the Year is awarded $2,000 for his high school's football program.