JESSICA CICCONE is in her 22nd year with the New York Jets and fourth as vice president, content strategy and marketing. In her role, she is responsible for overseeing the team's social and digital media verticals. In addition, she guides content-related revenue efforts for the organization. Her focus on strategic initiatives and marketing opportunities to reach and engage consumers via the team's broadcast, digital, social and mobile platforms drive content planning decisions and growth efforts. Ciccone also manages the team's influencer program. Through this program, she engages influencers to build relationships with the Jets through different experiences and touchpoints.
Previously, Ciccone was senior director, content strategy and marketing for six seasons, after five seasons leading the team's marketing and communications efforts. In this role, she worked on key aspects of the opening of MetLife Stadium. She joined the organization in the business operations department in 2002.
Ciccone was part a group of Jets executives responsible for expanding the Jets Women's Organization (JWO) to encompass the many women affiliated with the team, including staff members, wives and significant others of coaches, players, and football personnel. Serving as a unique outlet to positively impact the workplace, industry, and community, the JWO helped build a playground as part of Hometown Huddle, prepared meals with the Soup Sisters organization and volunteered a local food bank as part of the group's recent efforts.
Ciccone has a BA from Georgetown University and an MBA from Fordham University's Gabelli School of Business. A native of New York City, she now resides in New Jersey with her husband and son.