Alex Chang is in his first season with the New York Jets as Senior Vice President of Marketing. He brings more than 25 years of experience in marketing and commercial leadership across professional sports teams, global brands, and world-class agencies.

In his current role, Chang leads the organization's marketing vision across brand strategy, advertising, creative, fan engagement, influencer marketing, and creator integration. He and his team are focused on driving brand growth and cultural relevance, strengthening connections with current fans, engaging the next generation of fans, and aligning marketing initiatives with broader organizational objectives to drive commercial performance.

Prior to joining the Jets, Chang served as Chief Revenue Officer of Gotham FC in the National Women's Soccer League (NWSL), overseeing corporate partnerships, ticketing, and gameday operations. During his tenure, he helped drive significant revenue growth, expanding the club's portfolio of blue-chip corporate partners and achieve record-setting ticket sales.

Previously, Chang spent six seasons as Chief Marketing Officer of the San Francisco 49ers and Levi's Stadium. He led the transformation of the franchise's marketing strategy, the team's Faithful to The Bay brand platform, its 75th anniversary campaign, and the launch of the Rivalries uniform and 1994 red throwback uniform. Chang also spearheaded the organization's international expansion, securing and activating NFL global marketing rights in Mexico and the United Kingdom. During his time at the 49ers, he also served on the Bay Area Host Committee, contributing to successful bids to host the 2026 FIFA World Cup and Super Bowl LX.

Before joining the 49ers, Chang served as Head of Sports and Entertainment Marketing at Samsung Electronics America, leading strategic partnerships with major global sports and entertainment properties. He previously held senior leadership roles at Wasserman and IMG, advising leading brands on sports marketing strategy and partnerships.

Earlier in his career, Chang spent more than a decade at American Express, serving as Vice President of Sports and Entertainment Marketing, where he led major sports partnerships, and Vice President of Global Advertising and Brand Management, where he oversaw advertising strategy and helped create Small Business Saturday and Shop Small, the award-winning initiatives supporting small businesses nationwide. He began his career as a strategy consultant at Cap Gemini Ernst & Young.

Chang has been recognized by Sports Business Journal as a Forty Under 40 honoree and a Power Player in Brand Building, and received the Adweek CMO Vanguard Award. He was also named to the Gold House A100 list recognizing influential Asian American leaders. Throughout his career, the teams he has led have earned numerous industry honors, including Emmy Awards, Cannes Lions, Effies, CLIOs, and Webby Awards. He is also a founding board member of PRO Sports Assembly.

A native of North Carolina, Chang earned both his bachelor's and master's degrees from Emory University. He has called the New York metropolitan area home for more than two decades and currently resides in New Jersey with his wife, Menaka, and their three children.