Fitness Quest, Curtis Martin and the New York Jets have announced the formation of a new partnership with the introduction of the Bio Force Pro Fitness System to the marketplace.
Fitness Quest Inc., a 25-year direct-response marketing veteran specializing in bringing high-quality, high-value home fitness products to its customer base world-wide, has teamed up with Martin, the Jets' star running back from 1998-2006 and fourth-leading rusher in NFL history, to deliver a workout experience to football fans, the fitness-conscious and those looking for a simple, effective get-in-shape solution.
"Our goal was to join forces with the best of the best in designing and marketing the Bio Force Pro Fitness System," said John McCann, president and CEO of Fitness Quest. "The New York Jets, Curtis Martin, and Script to Screen were the perfect partners. Each entity brought the energy, creativity and authenticity to the Bio Force Pro project to ensure its success."
"I've always had a strong work ethic and intense workouts year-round," Martin said. "I looked for a workout solution for home that would be able to substitute for my gym workouts and was unsuccessful. When I was introduced to the Bio Force Pro, I knew it had potential and I was right. You have to use the best to get the best results and that's what I found with the Bio Force Pro.
"My commitment to fitness is not limited to my personal health goals," he continued. "Donating 100 percent of my portion of the proceeds from the sales of the Bio Force Pro to charity is a very important part of this project to me. The personal investment that I made in this project is indicative of my confidence that I will be able to make a substantial investment in the lives of many others with the success of the Bio Force Pro."
These proceeds will be distributed to several charities that Martin supports through his foundation. He is the founder and sole funder of the Curtis Martin Job Foundation. Also, he works with single mothers and with Surgicorps International — an organization that sends doctors to third-world countries to perform operations — and helps fight homelessness in New York City.
"Partnering with Fitness Quest on this product was a great decision for the Jets," said Matt Higgins, Jets executive vice president of business operations. "They possess that rare combination of creative thinking and great execution and with Curtis' star power are bringing an excellent product to the marketplace."
To get the product in development, Fitness Quest met with Martin and listened to his key suggestions and feedback to launch the Bio Force Pro System. Script to Screen, a leader among the top infomercial and DRTV production companies, brought its 25-plus years of knowledge to produce the Bio Force Pro infomercial. Script to Screen has helped its clients generate more than $4 billion in sales while winning numerous awards for excellence. Fitness Quest has launched its efforts to raise awareness about the Bio Force Pro through the management of DRTV, radio and print placement as well as retail, catalog, electronic shopping, internet and sales.
For more information about the Bio Force Pro Fitness System, visit BioForcePro.comor find the Bio Force Pro on Facebook. For more information about Script to Screen visit scripttoscreen.com. For the latest on the Jets visit newyorkjets.com, "like" the team on Facebook and follow the Jets on Twitter.