The New York Jets and Fathead, a category leader in officially licensed professional sports and entertainment wall decals and graphics, today announced a new partnership—marking Fathead's first official relationship with an NFL team.
Through this collaboration, the Jets and Fathead will enhance the gameday experience at MetLife Stadium by creatively integrating Fathead products into key fan engagement moments throughout the season. This partnership will celebrate the passion of Jets fans while showcasing the dynamic energy Fathead brings to sports and entertainment spaces.
"Fathead has been part of the fabric of sports fandom for decades," said Jeff Fernandez, Jets Senior Vice President of Business Development + Ventures. "With their evolution into a tech forward fan engagement strategy, this legacy brand has turned up the volume on how consumers of all ages can embrace their passionate connection to their hometown teams."
Fathead began rolling out their season-long gameday activations by distributing Fathead "Big Heads of Jets players to fans in the stands during the team's opener against the Steelers, an initiative that they will continue throughout the 2025 campaign. Fans are encouraged to proudly hold up their Jets Big Head to celebrate big plays from their favorite Jets players.
"We're thrilled to partner with the New York Jets, one of the NFL's most iconic franchises," said Chris Hetherington, 11-year NFL veteran and Fathead CEO. "This multi-year partnership is an exciting milestone for Fathead, allowing us to capture the excitement of gameday and bring our products back into fan culture and into fans' homes — making every Jets gameday even more memorable."
This season, Fathead will be offering Jets fans a once-in-a-lifetime opportunity with their NY Fan Sweepstakes, which will run from October 28 to November 18. The Jets and Fathead will send two fans on an all-expenses-paid trip to New Orleans to watch the Jets take on the Saints on December 21. Fathead will also give the two lucky fans suitcases and other merchandise so they can represent their favorite team on the road.
Additionally, Fathead will be further integrated into the team's gameday experience with segments during Pre-Game Central presented by USVI on the Jets YouTube channel and website, activations inside the Tailgate Zone, and a feature during the game on the MetLife Stadium videoboard.
A local partnership, Hellmann's parent company, Unilever, is headquartered in Hoboken, N.J., just 10 miles away from MetLife Stadium, the home of the New York Jets.
Starting in 2026, the team's newest sponsor will also host an activation at Jets Fest during Training Camp at the Atlantic Health Jets Training Facility.
