The New York Jets have announced today that they are cutting prices in portions of three PSL zones at their new stadium by as much as 50 percent as the Green & White march toward the preseason opening game against the Giants on Monday night, Aug. 16, and toward their regular-season grand opening against the Baltimore Ravens on Monday night, Sept. 13.
The seats are located in 24 sections over those three zones. Most of the lower end zone personal seat licenses have been reduced by 50 percent. The PSLs on all Mezzanine End Zone B seats have been cut by almost 40 percent. PSLs on most of the lower sideline seats still available have been pared by 33 percent.
With six weeks to go until training camp opens at SUNY Cortland in upstate New York and three months to go until the official debut of the Jets' sparkling new spread kicks off a highly anticipated 2010 season, the team is making its final push to sell these seats.
Rather than reduce prices by 5 or 10 percent at a time, Jets officials feel this aggressive rollback in the cost of these selected PSLs will assure the sellout of the Home of the Jets and will secure owner Woody Johnson's recent pledge to fans that there will be no blackouts of Jets home games.
"We expect that at these prices the remaining seats will move pretty quickly and be sold out in time for the season opener," said Jets executive vice president Matt Higgins. "The only other time PSL prices were adjusted was in February and those seats sold out in two weeks."
Here are the details on the reductions in the licenses for the seats in those three zones:
Lower End Zone —The PSLs in Sections 101, 103, 104, 123, 124, 126, 128, 129, 148 and 149 have been reduced by 50 percent, from $5,000 to $2,500.
Mezzanine End Zone B — The PSLs in Sections 201, 202b, 203b, 224b, 225b, 226, 227b and 228b have been cut by 38 percent, from $4,000 to $2,500.
Lower Sideline —The PSLs in Sections 110, 116, 135 and 142 have been reduced by 33 percent, from $15,000 to $10,000.
Season ticket holders who already purchased PSLs in the sections mentioned above will also get the benefit of these price cuts.
By taking advantage of the 15-year payment plan being offered by the team, PSLs in the lower end zone, for example, can now be purchased for as little as $20 a month above the cost of the game tickets for those seats.
This is the final price reduction for PSLs to the New Jets Stadium. Single-game tickets will not be available.
For fans worried that somehow this price reduction will affect the quality of the 2010 Jets, keep in mind that all PSL proceeds are committed to paying for the construction of the new stadium and can't be used for anything else. Johnson continues to spend what it takes to put a championship team on the new stadium's new turf.
And as recently as in the hours after Thursday's final Organized Team Activity practice of the offseason, head coach Rex Ryan said the quality of the team he's seeing and that Jets fans will see from their new locations is incredibly high.
"Oh, my goodness, we're ready to play," said Ryan, who is bringing the Jets to the new stadium for a practice open to the public so his players can experience their new digs. "We're right where we need to be. Right now we're taking off from an awfully high spot."
And it's a spot that figures to get higher and higher as the new season unfolds at the new Home of the Jets.