Eric Gelfand, who is in his second season with the Jets, is the team’s senior vice president, communications and content. Gelfand, who has over 20 years of experience as a communications brand strategist for some of the most notable sports, media, and entertainment properties, is responsible for the strategic development and execution of all team communication strategies. In this capacity, he oversees the media relations department, manages communications relating to fan initiatives, community relations and business activities, and communications relating to football matters. Additionally, he is responsible
for the organization’s media assets, including its television programing and its radio, digital, social media and print content.