The Jets arrive in London this week, ready to paint the city green and white as they gear up to face the Denver Broncos on Sunday, Oct. 12, as part of the 2025 NFL London Games.
As excitement for the game builds, the Jets are offering UK fans an unforgettable week of experiences. From landmark takeovers to fan festivals and exclusive fashion launches, the Jets are bringing an authentic slice of New York to the heart of London.
The centerpiece of the team's London celebrations will be the Touchdown Tailgate presented by Helix Wireless at Vinegar Yard, a full-day fan festival bringing the traditions of a game day at MetLife Stadium to the heart of London.
Open from noon until late on Saturday, Oct. 11, the event will feature live music and DJ sets, interactive fan activations, giveaways, exclusive merchandise, and food and drink inspired by both sides of the Atlantic. Fans will also have the chance to meet Jets Legends, take part in Q&As, and join in with the iconic J-E-T-S chant.
Touchdown Tailgate will also host a ring ceremony celebrating the achievements of reigning Jets NFL Girls Flag league champions Ealing Fields and underlining the Jets' commitment to growing participation in the sport of Flag football internationally.
Fans will be excited to see It's Bagels in Soho transformed into a Jets hub on Tuesday, Oct. 7 and 8, celebrating one of the city's most iconic snacks. Visitors will be able to enjoy customized bagels with Jets players, all while immersing themselves in the atmosphere of the pre-game buildup.
The home for fans throughout the week will be the Jets Pub at Greenwood Sports Bar at 170 Victoria St, London. The pub will have a full green and white takeover and will open from Monday, Oct. 6, until Sunday, Oct. 12. It will be home to watch parties, meet-ups and unforgettable experiences with alumni such as Erik Coleman, Wayne Chrebet, Anthony Becht and Bart Scott.
The Jets will be featured on the London fashion scene with several exclusive design collaborations to be announced. In addition, the Jets will take over the New Era store on Carnaby Street from Monday, Oct. 6 through Monday, Oct. 13, where the Jets in London New Era Collection will be available. A specially designed collection by Mitchell & Ness will also be on sale at pop-up shops at the Jets Pub (Thursday, Oct. 9 and Friday, Oct. 10), and the Touchdown Tailgate (Saturday, Oct. 11).
Finally, on Sunday, Oct. 12, all eyes turn to Tottenham Hotspur Stadium as the Jets step onto the field for their NFL London game. Alongside the action, fans can expect roaming brand ambassadors, giveaways, and in-stadium J-E-T-S chant leaders. All fans in attendance will receive a Jets Chant flag presented by Visa. For those unable to attend the game inside the stadium, the official Watch Party presented by Avery Dennison at Greenwood Sports Bar will keep the celebration alive with a true gameday atmosphere.
"This is more than a game for us. London has always welcomed the Jets with open arms, and over the years, we have committed to building connections with fans, partners, and communities in the UK," said Hymie Elhai, President of the New York Jets.
"This year, we've worked hard to create something truly special: a full program of fan festivals, alumni appearances, community events and grassroots flag football, that bring the true NFL experience to the UK. It is about uniting Jets fans on both sides of the Atlantic, celebrating everything that makes our sport unique, and continuing to deepen the bonds we've built here over many years."
Fans can keep updated on the latest New York Jets news and hear about their upcoming activities by visiting www.nyjetsinternational.com. Follow them on social platforms, @NYJetsinUKandIE on X and @newyorkjetsinuk on Instagram for more information.
