Oct. 7, 2025 – Prior to the team's game in London against the Broncos, the New York Jets have announced three new exciting United Kingdom-based partnerships with Helix Wireless, Hershey's, and Topman. The team's newest international sponsors will be joined in market by existing partners: Avery Dennison, Choose NJ, Nike, and Visa, bringing an extensive lineup of activations and programming that can be enjoyed by fans the week leading into their game at Tottenham Hotspur Stadium in London on Oct. 12.
"We're proud to expand our partnership with Helix Wireless as they join us in London, building on their impactful presence in the U.S.," said Jeff Fernandez, Senior Vice President of Business Development + Ventures for the New York Jets. "Alongside Hershey's and Topman, and in collaboration with our existing global partners, this dynamic lineup will deliver an unforgettable week of fan engagement and celebration leading into our game at Tottenham Hotspur Stadium."
Helix Wireless will join the Jets across the pond as the presenting partner of Touchdown Tailgate, an all-encompassing fan experience full of activations, giveaways, games, food, music, and merchandise at Vinegar Yard on Saturday, Oct. 11.
· Helix Wireless will be visible on player uniforms with a Practice Jersey Patch, which will be worn throughout the week at the team's training grounds
· Showcased at Tottenham Hotspur Stadium with exclusive videoboard features.
· Helix Wireless is also a US market partner.
Hershey's and Topman will also be a part of the Jets UK sponsorship lineup as supporting partners of Touchdown Tailgate.
· Hershey's will host an activation consisting of Reese's-themed games, prizes, and product giveaways.
· Topman will be rolling out a Green Carpet and double-decker bus at Touchdown Tailgate, where fans can take part in a one-of-a-kind photo opportunity.
· Both partners will be highlighted on the team's social media channels.
As a part of its continuing partnership with the New York Jets, Nike will join Hershey's and Topman as supporting partners of Touchdown Tailgate.
· Nike will host a live customization activation where a local artist will paint one-of-a-kind Jets pieces on Nike Air Force 1s, which will be raffled off to lucky winners during NYJ events.
· Nike will provide championship rings to three-time Jets NFL Girls Flag League champions Ealing Fields. The rings will be presented to the team by Jets Legends at Touchdown Tailgate, before they are honored on-field at Tottenham Hotspur Stadium during the Jets game against the Broncos the next day.
JETS WATCH PARTIES
Avery Dennison will serve as the presenting partner of all New York Jets watch parties throughout London.
· The first watch party took place on Oct. 5 during the Jets matchup against the Cowboys at The Bierkeller Liverpool. Jets Legend Erik Coleman made a guest appearance at the event in Liverpool.
· The second watch party will be held when the Jets take on the Broncos on Sunday, Oct. 12, at Jets Pub at Greenwood for fans without tickets to Tottenham Hotspur Stadium.
· Additionally, Avery Dennison will be sponsoring a rally towels giveaway for all fans at both watch parties and Touchdown Tailgate on Oct. 11.
N17-JETS FAN ZONE AT TOTTENHAM HOTSPUR STADIUM
Inside the N17-Jets Fan Zone, a designated activation area that mimics the gameday and tailgating experience from Jets gamedays at MetLife Stadium, Choose New Jersey will be hosting the Jets Field Goal Kick Challenge. The brand-new activation will give fans a chance to test their luck and attempt a field goal just like the pros will do inside the stadium.
FAN GIVE AWAY
On gameday, Visa will be sponsoring a Flag Fan Giveaway for all attendees. Each section of the stadium will be given either a green or white flag, creating a sea of color within the venue.
