JetBlue (NASDAQ: JBLU), New York's Hometown Airline®, and the New York Jets unveiled a new Jets-branded livery at John F. Kennedy International Airport (JFK) today. Named "J! E! T! B! L! U! E!" and designed with refreshed 2025 season branding, the aircraft showcases the team's latest logos and colors, turning heads at 35,000 feet and on the tarmac.
"We are so excited to unveil our third livery design with our long-term partner – JetBlue," said Jeff Fernandez, New York Jets SVP, Business Development & Ventures. "Seeing this plane—and flying on it—is a chance to feel the energy, pride, and passion that define our team. It's bold, it's fresh, and it's ready to carry fans into the 2025 season and beyond".
The Airbus A320 aircraft was celebrated at a gate-side event, hosted by SNY's Jeané Coakley, inside JetBlue's Terminal 5 at JFK Airport. To celebrate the beginning of the 2025 season and the newly designed plane, JetBlue and team leaders were joined by tight end Jeremy Ruckert, linebacker Quincy Williams, and Jets legends Marty Lyons and Erik Coleman. Customers on the celebratory flight were treated to exclusive photo opportunities and autograph signings with Ruckert, Williams, Lyons and Coleman, and received Jets gift bags with team-branded shirts and hats at their seats on "J! E! T! B! L! U! E!".
"JetBlue has always been proud to call New York home, and no team embodies the passion and spirit of this city quite like the New York Jets," said Stephanie Evans Greene, senior vice president, marketing and brand, JetBlue. "This refreshed livery is more than a new design; it's a symbol of hometown pride. As the Jets take the field this season, this aircraft will take to the skies as a tribute to our shared roots that we're proud to represent every day."
Named after the team's iconic gameday chant, "J! E! T! B! L! U! E!" swaps JetBlue's iconic blue for a Jets traditional green paint scheme, with white wings and white stripes inspired by the team's jersey sleeves across the back of the fuselage. The plane's belly, engines, tail, and doors all boast prominent Jets logos and branding, making the team visible to both customers and plane spotters on the ground and in the sky.
A long-time partner of the New York Jets, JetBlue became the team's Official Airline in 2009 and later reaffirmed that commitment with a livery design dedicated to the team one year later. "JetGreen" originally debuted in 2010, becoming the first sports-themed aircraft to join JetBlue's fleet, before an updated Jets-themed plane was launched in 2017. The partnership has since expanded to include joint marketing, in-stadium activations and exclusive promotions for more than 15 years.
For more information about JetBlue's special liveries, visit www.jetblue.com/flying-with-us/our-planes/special-liveries.
