The Jets are participating in the NFL's My Cause My Cleats campaign, an annual initiative that allows players to express their commitment to the causes that are most important to them. For Sunday's home game against the Falcons, 29 Jets players will be wearing cleats -- many of which were created by North Jersey artist Mike Jordan -- to raise awareness for their chosen causes and foundations.

Take a closer look at some of the players participating and the reasons they chose their causes below. For a full list of participating players and coaches, click here.

CB Jarvis Brownlee Jr. – Susan G Komen Breast Cancer Foundation

"The reason I chose [the Susan G Komen] Breast Cancer Foundation is because three years ago, I lost a close one," CB Jarvis Brownlee Jr. said. "We had a special relationship.

"A lot of people don't know the reasons of why we do what we do as football players. I just want them to know that majority of these causes and these people, that's what we do it for."

K Nick Folk – Children's Tumor Foundation

"I picked Children's Tumor Foundation because my cousin, Blake Robinson, has NF, Neurofibromatosis, and he is currently battling it," K Nick Folk said. "And he is 25 now and had multiple brain surgeries. It's near and dear to my heart. I try to help as much as I can with the foundation to help find a cure, to help eliminate this horrific disease.

"Wearing these cleats is important. Football -- we play a game, it's a lot of fun. But in the world, there's bigger things, more important things. People are fighting for their life everyday like my cousin. And any time we can do things bigger than this game, help out the greater good, it's always a good thing."

DB Malachi Moore – United Mitochondrial Disease Foundation

"This cause is so important to my heart because I had a friend who was in my mom's Kindergarten class named Henrietta, and she was diagnosed with Mitochondrial Disease," DB Malachi Moore said. "And last summer, she passed away. This is a way for me to keep her legacy alive and also bring awareness to her condition."

DT Harrison Phillips – Harrison's Playmakers and Special Olympics

"When I was a young kid, my mom ran an at-home daycare," DT Harrison Phillips said. "… So, from a very young age I had friends that were at my mom's daycare who were individuals with Down syndrome, with autism, visually impaired, hard of hearing. And I didn't know anything different; these were just friends of mine. So, when I transitioned to creating Harrison's Playmakers -- what it is today -- I wanted to shine a great light on this population. … Special Olympics was a huge help. I think what Special Olympics does so well is it uses the morals and values that sports teach us and instills those into a group of people who don't really get that without this organization."

C Joe Tippmann – Camp Freedom

"Camp Freedom is a nonprofit that helps and aids wounded veterans," C Joe Tippmann said. "Whether it's hunting, fishing -- it allows them to be able to get back out into nature and to be able to do stuff that maybe they weren't able to do after they sustained their injury.

"I'm very excited to be able to put those cleats on and show what they represent and what it means to me to represent our heroes and the sacrifices they have made for us as citizens."