The Jets have been awarded international marketing rights to the United Kingdom as part of the NFL's International Home Marketing Area ("IHMA") initiative. During this process, all-32 NFL teams were provided the opportunity to bid on select international markets, focused on growing NFL fandom globally through direct club activation.
With distinct ties to the United Kingdom, a unique connection between New York and London, and a firm commitment to grow their existing fan base throughout the territory, the UK will now serve as the Jets' "second home."
What does this mean? As part of the NFL's International Home Marketing Area ("IHMA") initiative, the Jets have been awarded the international marketing rights to the United Kingdom. As such, the Jets to grow its existing fan base throughout the territory by creating new UK-based fan events, content platforms, partner activations, brand collaborations and community initiatives.
Additionally, the NFL will look to schedule the team's international games (at least one in the next eight seasons) in the United Kingdom.
Will the Jets play more games in the UK? Coupled with the League's commitment to International Games – all 32 clubs will play at least one international game in the next eight seasons. The League will use its best efforts to ensure the Jets play their international games in the UK.
When will the Jets start to host fan events in the UK? Stay tuned for announcements regarding fan fests and live events in the UK.
Will Jets Legends Visit the UK? Former Jets standout Nick Mangold will serve as the official Legend ambassador to the UK. Mangold not only played for the team during its first trip to London in 2015, but also accompanied them during their most recent trip this past October. Look for Mangold, along with other Jets Legends, to be a part of Jets happenings throughout the UK.
I'm a Jets fan living in the UK. How can I get involved? For now, be sure to follow the Jets @NYJetsinUK on Twitter and Instagram for the latest information. Click here to visit the NY Jets in the UK Digital Hub. We will share more information as it becomes available. Click here to sign up to receive the latest information on the Jets in the UK.
I'm a current Jets Season Ticket Holder. Does this grant me access to games or events in the UK? No. But as a Jets Season Ticket Holder, when applicable, you will receive early opportunities to purchase tickets for Jets games in the UK. You will also get offers and special access to Jets events in the UK.
How can I learn more? Follow @NYJetsinUK for the latest information. Click here to sign up to receive the latest information on the Jets in the UK.
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