The Jets support for Girls Flag Football began in 2011 with the launch of a league with the Public Schools Athletic League in New York City, becoming the first NFL Club to help launch Girls Flag Football at the Varsity level. A decade later, in 2021, the Jets and Nike launched the first High School Girls Flag Football League in New Jersey with the intention of providing girls an equitable opportunity to play football compared to their male counterpart. The long-term goal is to have the sport adopted as an official high school statewide championship sport, which officially came to fruition last spring in New York and is imminent in New Jersey. With additional support from Gatorade and Visa we have funded 7 leagues with 225 high school teams and over 5,000 annual participants.

The New York Jets and Gatorade host eight regular-season high school girls' flag football games at the Atlantic Health Jets Training Center as part of the Gatorade Girls Flag Series. To continue expanding opportunities for girls' flag players, high school teams from the tri-state area will compete on the same field where the Jets players train every day. Each week, one player will be named the Gatorade Girls Flag Player of the Week, and a $1,000 donation will be made in the player's name to support their high school's girls' flag football program.

Each week during the High School Girls Flag Football season, the Jets and Gatorade will recognize a Player of the Week. Throughout the season, the Jets will host Girls Flag teams from New York and New Jersey high schools to play a series of regular season games at the Atlantic Health Jets Training Center, where the Player of the Week will be selected. The player will receive a $1,000 donation from the Jets and Gatorade in their name to support their high school's Girls Flag program and be honored on-field at the Jets Play Football Pre-season game.

In its second year, the Jets Girls Flag High School Coach of the Year Game Changer presented by Visa award is given to a coach in the Tri-State area who serves the best interests of the game through the teaching of sound football fundamentals, the motivation of young players to achieve and the promotion of youth football by way of dedication to their community, their school and their student-athletes. The coach will receive a $2,000 donation from the Jets and Visa in their name to support their high school's Girls Flag program and be honored on-field at the Jets Play Football Pre-season game.

The Jets and Nike hosted high school girls flag players from NJ and NY leagues at MetLife Stadium for a media day event. Over 50 flag teams from local high school leagues were represented: Big Central Football Conference, New York State Public High School Athletic Association, North Jersey Interscholastic Conference, Public Schools Athletic League and the Super Football Conference fielded questions about the upcoming season from local media. Finally, the student athletes participated in photo/video shoots with Jets team photographers.

The Jets and Visa hosted a high school girls flag football tournament at the Atlantic Health Jets Training Center with local girls flag teams. Each team played multiple games in pool play, followed by a championship game from the two groups. The games are played on a shortened field with scoring for touchdowns and PATs for the offense, while the defense can score with interceptions and turnover on downs. The winner of the tournament was given custom championship shirts and invited to our Jets Preseason Play Football themed game.

In Spring 2023, the Jets and Nike launched a girls flag football league in London, UK. The league began with eight (8) schools in one borough and has expanded to 28 teams across many London boroughs. The Jets and Nike provide uniforms, flag belts and equipment to all participating schools – as well as funding a kickoff event and a championship wrap up event. In Spring 2025, the Jets will launch a girls flag football league in Dublin, Ireland with eight (8) schools.

Throughout the year, the Jets host youth girls flag football clinics for girls flag players ages 6-13. The programs have taken place at both MetLife Stadium and the Atlantic Health Jets Training Center. The clinics have been led by coaches from RCX Sports and USA Football, while drills are led by local high school girls flag players. All participants receive custom Jets youth girls flag clinic shirts and other accessories.