Play Football Mission Statement
The New York Jets are committed to growing the game of football, removing barriers of access and improving safety through a comprehensive outreach program designed to provide opportunities for underserved communities to play football.
Annually, the Jets host a 46-team high school 11-ON football tournament presented by Nike. The event occurs at the Atlantic Health Jets Training Center over three days in June and is comprised of both a traditional 7on7 tournament, as well as a linemen challenge. The tournament is free of charge to all schools and participants receive a complimentary pair of Jets branded shorts and 11-ON shirts, courtesy of the Jets and Nike. The 7on7 and linemen challenge champions are invited to Jets home game and honored on-field prior to kickoff. Information for the 11-ON Tournament is made available in early spring. If interested in participating, please email firstname.lastname@example.org.
Coach of the Week
For 10 weeks during the football season, the Jets and Gatorade present the High School Coach of the Week award to a coach in the tri-state area. This coach serves the best interests of the game through the teaching of sound football fundamentals, the motivation of young players to achieve, and the promotion of youth football by way of dedication to his community, his school and his student-athletes. Gatorade and the Jets award each winner with a $2,000 check for their high school's football program. In addition to the weekly award, a Coach of the Year is selected at the end of the high school season and awarded $4,000. All winners receive a Gatorade cooler cart from the Jets and Gatorade and are honored on-field during a Jets regular season home game.
The Jets fund and create thousands of flag football opportunities for children ages 5-18 to enjoy America's favorite sport. Through funding provided by the Jets Foundation, over 3,000 New York City youth can play flag football at no cost. The Jets PLAY 60 Flag Football Program encompasses 6th Grade students from six Morris County Schools where the Jets provided flag belts, jerseys and footballs to operate a flag football unit. The top teams from each program compete in a tournament hosted at the Jets practice facility.
Jets HS Friday Night Lights
In 2019, the New York Jets took over a local high school football game. The Jets elevated the school's game presentation by providing: Jets Flight Crew and DJ performances, operating relay races and competitions with the student body, Jets gameday PA announcer, JetsFest for attendees and many more activations. The Jets intend to continue this series and takeover another local high school football game in 2020.
Varsity Girls Flag Football
Each year the Jets provide $50,000 to support the Public Schools Athletic League (PSAL) Girls Varsity Flag Football League. The league created in 2011 by the PSAL and Jets has grown form 19 teams to now almost 60 schools participating. In 2019, the Jets hosted four flag teams from the PSAL at a minicamp practice. Following the practice, a ceremonial check presentation was held, and the teams scrimmaged on the Jets practice field. In spring 2021, the New York Jets will pilot a varsity girls flag football league in conjunction with the North Jersey Super Football Conference.