Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFL’s long-standing commitment to health and fitness with an impressive roster of partner organizations— Action for Healthy Kids, Ad Council, American Heart Association, National Dairy Council, Cartoon Network, United Way, The Cooper Institute, and the U.S. Department of Health and Human Services. NFL PLAY 60: The NFL Movement for an Active Generation focuses on the health and wellness of young fans by encouraging them to be active for at least 60 minutes a day. In addition to national PSAs and online programs, PLAY 60 is also implemented locally, as part of the NFL's in-school, after-school and team-based programs, from youth football to the PLAY 60 Challenge. The PLAY 60 Challenge is an in school curriculum created by the National Football League and the American Heart Association. Defensive Back Kyle Wilson serves as the spokesperson. For more information on how become involved with the PLAY 60 Challenge go to American Heart Association or go to NFL Rush for all things PLAY 60.